In celebration of their final live performances ever, rock legends KISS are set to stage an epic takeover of New York City, with shows at Madison Square Garden on December 1 and December 2 at 7:30 p.m. ET
These landmark concerts mark the culmination of the “End Of The Road” tour, initially slated to conclude on July 17, 2021, in New York City but extended until late 2023. Recognizing the significance of this moment for the iconic band, KISS, in collaboration with Bravado, Universal Music Group‘s foremost merchandise and brand management company, has meticulously organized a series of takeover activations and experiential events spanning a five-day period. These events are designed to pay homage to the band’s profound legacy and longstanding connection with New York City.
The band said: “We’re thrilled to be performing our final shows at MSG since the band originated in New York City over 50 years ago. We are thankful for our long legacy of fans, the KISS Army, and excited to be celebrating through these activations.”
Bravado president Matt Young said: “I’ve been a fan of KISS since I was seven years old, and our team has enjoyed being a part of the KISS franchise for the last 10 years. Bravado is honored to commemorate this extraordinary moment in the band’s legendary career by partnering with them to execute this massive NYC Takeover.”
The takeover will kick off on November 29 with the following activations:
* Kisstore Pop-Up (November 30 – December 3) – This immersive KISS experience which will feature memorabilia, apparel, accessories and collectible items from partnerships with Ed Hardy, Oxford Pennant, Trick Or Treat Studios, Funko and exclusive popup store merchandise. Located blocks away from MSG at 248 West 37th Street, New York, NY 10018.
* NYC Takeover Google Map – An immersive Interactive map, built in partnership with Google Maps platform, will let fans easily locate the activation spots pinned throughout the city
* KISS Metro Cards – Penn Station and Herald Square Station will have 50,000 limited-edition branded metro cards available for purchase starting Monday, November 27.
* New York Rangers KISS Game Night At MSG (November 29 @ 7:30 p.m. ET) – The Rangers match-up against the Detroit Red Wings will feature special themed activities and limited-edition KISS x Rangers merchandise.
* New York Post Activation (November 29 – December 1) – Find the branded trikes and brand ambassadors passing out commemorative newspaper wraps and custom cookies.
* Penn Station Digital Ads (November 30 – December 2) – branded digital adverts will run throughout the area.
* KISS Taxi Fleet (November 30) – One-of-a-kind wrapped taxis will be driving throughout the city.
* Taxis Digital Ads – 800+ taxis will feature band digital tops and special TTV content.
* Peloton – KISS is Peloton‘s newest Artist Series with classes on the Bike, Tread, Row and App dropping on the Peloton platform November 30.
* Prince Street Pizza – KISS-themed pizza and collectible pizza box available with all orders of the specialty pizza.
* Inked NYC (12/1-12/2) – Complimentary flash tattoos will be available from 11 a.m. to 7 p.m. and face painting from 1 p.m. to 5 p.m. at Inked NYC, located at 150 W. 22nd St.
* RIPNDIP – Exclusive KISS x RIPNDIP merchandise will be available for purchase at the RIPNDIP NYC store at 620 Broadway beginning November 29.
The “End Of The Road” tour was unveiled in September 2018 following a memorable performance of the group’s classic anthem “Detroit Rock City” on “America’s Got Talent.”
