IRON MAIDEN have teamed up with supermarket giant Asda to celebrate the upcoming release of the band’s 17th studio album, ‘Senjutsu’.
There will be 226 Asda stores across the UK that will have the new IRON MAIDEN display installed which will carry two new ‘Senjutsu’ products unique to the grocery chain: a ‘Senjutsu’ edition of Trooper’s Sun & Steel Japanese lager, and a Japanese style Eddie t-shirt.
“Iron Maiden are an incredible British institution and the best in their field,” claims Andrew Thompson, Asda’s Senior Manager on Entertainment. “So it’s really exciting for us to be able to reward their legions of fans with some fantastic products for the launch of their hugely anticipated new album, Senjutsu on September 3rd”.
“There are few bands in the world that can provide such a breadth of products that their fan base love and we’re delighted that Asda respect music enough to partner with us across several sectors,” adds Derek Allen, Warner Music’s Senior Vice President of Commercial. “Every Maiden studio album launch is an event and their fans get behind it like no other. This partnership offers something for everyone all in one place.”
Recorded in Guillaume Tell Studio in Paris with longstanding producer Kevin Shirley, and co-produced by bassist and bandleader Steve Harris, ‘Senjutsu’ features 10 tracks, including recently-released single ‘The Writing On The Wall’.