One time CINDERELLA frontman Tom Keifer has released the official video for his song “A Different Light” which can be seen below
The track is taken from Tom’s critically acclaimed solo debut album, “The Way Life Goes“, which is celebrating its tenth anniversary.
The new video, produced and edited by Joshua Smith, features fan-shot live footage of the #keiferband from the first year on tour (2013) through the most recent tour in 2022. Opening in somber black-and-white profiles of suffering souls, Keifer’s sultry vocals reflect the troubles of those in despair as shimmering instrumental vibrations build into an iconic key change. Within the first minute, the viewer is graced with an exalted perspective, and a fully technicolor, changed world. The anthem and video wind between contemplative compassion and explosive enthusiasm, ultimately landing on a perspective of hope and array of smiles where “everybody shines.”
Keifer says, “‘A Different Light”s lyric really struck a chord with people and we’ve had countless requests since its release for a music video.
“The fans have been right there with us over this ten-year journey capturing show after show on their phones. Including the live vids they shot in the different light music video is our way of expressing gratitude and making them part of the ten-year anniversary.”
Keifer’s story begins as the singer-songwriter, guitarist and frontman of hard rock heavyweights CINDERELLA. His signature voice, guitar and bluesy, no-B.S. arena-shaking songwriting, played an integral role in moving records to the tune of 15 million worldwide. Tom Keifer is enjoying continued success recording and touring with #keiferband — Tom Keifer, Savannah Keifer, Tony Higbee, Billy Mercer, Kendra Chantelle, Jarred Pope and Kory Myers — releasing two critically acclaimed solo albums, the aforementioned “The Way Life Goes” and “Rise“.
“Rise“, released in September 2019 on Cleopatra Records, features the rousing, rollicking rock singles “The Death Of Me” and “Hype“. Both singles landed in the Billboard Mainstream Rock Top 40. Keifer’s deep-seated roots shine through to the very core on “Rise“, something that was embedded at the very heart of his music created during the multiplatinum CINDERELLA days.
“When this band came together, we all felt a bit like broken souls, each with our own unique story,” Tom explained. “If you ask anyone in the band, they would all say this band came along at just the right time. Every human who walks this planet faces challenges and extreme adversity they have to overcome. As a band, we feel fortunate to be able to face those things together. There is a piece of every band member in the ‘The Death Of Me‘ as well as throughout the entire ‘Rise‘ album.”
The common thread to each song on “Rise” is the intuitive interplay between each member of #keiferband, a tight but loose collective that’s spent the last few years on the road honing their live craft together. “Rise” is the studio-bred equivalent of a band just now realizing the full scope of its powers.
“We were trying to capture the feeling of what people have witnessed live with this band,” Keifer explained. “There’s an off-the-rails, real live feel to ‘Rise‘ — and that’s what we were going for. It shows a real kind of angst and reckless abandon that we tried not to polish too much. And when we pull it back on the ballads, it’s more about the emotion, the soul, and making people feel something in a different way.”
“To me, the perfect rock and roll record is perfectly fucked up,” Keifer said with a hearty laugh. “You try to make each record interesting and different. I don’t ever want to make the same record twice, even though there’s a common thread between them. Everything doesn’t have to be perfectly in place, but there is a balance you try to strike. Sometimes there may be something about it that’s technically not ‘right,’ but there’s a vibe, an energy and an attitude to it that I always try to preserve.”