While the life of a rockstar can often be perceived as being glamorous and full of glory and entertainment, there is plenty of work that goes on behind the scenes. This includes when making a rock music video
Music videos have become an important part of the industry in recent decades. Although they have been around for many years, the improvements in technology have arguably led to a greater emphasis on them. Today’s generation is able to watch them whenever they want via platforms like YouTube, rather than having to wait or request them on a music TV channel.
As a result, the videos have had to become more inventive and artistic. The videos that are created have become a means in which the song can be remembered, with some thinking of the video as they hear the tracks being played out, whether it being in audio form on a streaming site or the radio, or when played in the background visually.
What do rock music video creators need to consider?
As more and more continue to enjoy rock music videos, rock artists and their videographers have to think on their feet. Much like the advertising industry, they have to think of ways in which they can transport their message to the end user, and keep them enjoying the product that has been put out.
This requires a lot of brainstorming in the initial phase. Everyone who is involved in the process needs to come together and create an idea that they are all happy with. The idea also needs to be one that can work and potentially resonate with the audience. While most will listen to the lyrics as a way of connecting with the song, the video can also be very influential.
When an idea has been born, a storyboard needs to be completed. This can help the rock music video creator or videographer create the outline of the video and plan other visual elements, such as finding the right locations to set the music video and what types of scenes to create. The use of a storyboard can also help the producer of the music video to know whether they will need extra personnel on set to help bring the idea to life, such as backing dancers or just general extras.
Once these things have been decided, they can enter the production stage of the rock music video. They can begin to use all of the equipment that is needed to shoot the footage, while they will also need the band members to perform the choreography that has been designed.
After everything has been shot, the post-production stage will be entered. Here, editors will be able to make tweaks and fine-tune any visual elements that might require fixing. Additionally, they could introduce after effects overlays that can be used to try and bring it to life and evoke the desired emotions from their audience. Sound can also be adjusted and altered to fit the recorded track that has been made available, therefore ensuring symmetry is being achieved, and listeners get the same audio experience whether they are listening to the video or audio.
What happens after the post-production of a rock music video?
Final checks will have to be done when the post-production process is complete. These people will range from the record label to the artists themselves.
Everyone will need to be satisfied with the final product, and most likely, they will all have to reach a consensus that it is ready to be given to the world and music. It should not be a surprise if this were one of the longest stages in the creation of the video, as there could be a lot of reviewing and back-and-forth until everyone is happy with what has been made.
After this occurs, it will be the promoters’ duty to channel the video to the public through different forms of advertisement and marketing methods. They may seek to apply multiple digital activities that would target the video to the desired market, and they may also have the artists on promotional tours talking about the release of a video. In addition, it’s likely that the video would be broadcast over television networks to gain more exposure.
Lots to consider
Creating a rock music video is an elaborate and tiresome activity.
Artists are going to mainly be focused on the songs that they put out and the use of lyrics, but they are going to have to be involved in the rock music video process as well and have their creative input. This is in addition to everyone else in the process, too, perhaps, wanting to ensure a good project is released and not a damaging one to anyone.
