NEW YEARS DAY drop the new song and video for “Hurts Like Hell”

NEW YEARS DAY has released its first new song in three years.

You can check out the official music video for the track, “Hurts Like Hell“, below. The clip was directed by Robyn August, who has previously worked with NOTHING MORE.

NEW YEARS DAY singer Ash Costello says: “‘Hurts Like Hell‘ might seem like a song about a relationship on the surface; in a way, it is, I suppose.

“As I struggled to navigate how to continue to pursue my passion during the pandemic, I realized that chaos is where I thrive. I will stare down any obstacle, even if I look like a crazy person to subject myself to it.

“Eleanor Roosevelt said, ‘We all know people who are so afraid of pain that they shut themselves up and shrink until life is a mere living death.’ Turning pain into progress and tragedy into triumph is a particularly satisfying victory. As the saying goes: ‘nothing worth having comes easy.’ That is what ‘Hurts Like Hell‘ means to me. The song is an acceptance and celebration of my relationship with chaos.”

NEW YEARS DAY will be hitting the road next month as the opening act for HALESTORM. A headlining tour will commence on October 8 in Palmdale, California and run through October 23 in Jacksonville, North Carolina.